Thursday, March 13, 2014

A Wearable Football Shirt That Lets You Feel What The Players Feel

The latest piece of wearable tech is a shirt
you can wear when watching a football match
--- and experience all the sensations felt by
the players. Australian telecommunications
company Foxtel and agency CHE Proximity
devised the game to coincide with the new
season of Aussie Rules Football.
The idea is that the shirt can be worn during
live games shown on FOX FOOTY and FOXFOOTY HD on Foxtel. Real-time game data is
transmitted via a mobile Bluetooth app to the
electronics inside the so-called "Alert Shirt."
The shirt converts this data into sensations
that simulate the live sporting contest.

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Duringthe development, CHE Proximity and wearable
technology firm Wearable Experiments
(We:Ex) worked with well-known players Scott
Pendlebury, Luke Hodge and Trent Cotchin to
get a deeper understanding of how the body
feels during key moments of the professional
game. The shirt is available to AFL club
members who purchase Foxtel as well as
loyal Foxtel fans.
Side thought: can you imagine what the adult
film industry could do with this technology?   
Source - Creativity Online

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